CHRISTMAS KV
Cheesemas
DESIGN & ART DIRECTION
Byron were looking for a new look key visual to launch their Christmas period, aptly named Cheesemas. The launch would see the return of the five cheese burger 'The Grande Fromagemas', among other tasty Byron classics.
We embraced the religious period and developed a graphic illustration which took inspiration from stain glass windows. We first produced various key visuals which were rolled out across multiple in-restaurant assets.