OOH, DM & DIGITAL

HONDA CIVIC - WELCOME CHALLENGE

DESIGN & ART DIRECTION

We created a series of pre-launch and launch comms to capture consumer attention and drive numbers online. Our comms unpacked the creative engineering that’s been poured into the all-new Civic, likening the brave 'kick out the ladder' engineering approach to the creativity of a free-climber.

Our message was communicated through standout OOH, immersive in-dealership 3D floor vinyls, standard and rich media online display and innovative DM and eCRM comms.