INTEGRATED CAMPAIGN

Honda CR-V, Launch

DESIGN & ART DIRECTION 

To launch the Limited Edition Honda CR-V we created an aspirational concept 'Looking For More?' to connect with their core market, 35-45 year old men.  

Shooting on the famous Grossengloker High Alpine Road, we captured evreything required to fulfil design across our integrated campaign. (Photography by David Ryle)   

Capturing aerial drone shots of a forest road added to the scale of the scenery across the creative and was used for our DM cover and digital. We would use the forest shots to embedded our headline within and integrate a real compass die cut into the cover of the DM which really played on that sense of adventure.