INTEGRATED CAMPAIGN

Dareylea

DESIGN & ART DIRECTION

Changing a well known household name is no easy task, but that's exactly what we did for Dairylea. 

Over 8 million packs hero the new Dare sticker and carry a host of fun, cheesy dares for parents and children alike. The dares challenge consumers to get outside, explore and have some fun this summer.

The campaign was built from lifesize papercraft and shot in a 4,000sq meter studio, ensuring we captured both the colourful set and energy of the dares and talent in one shot. 

The campaign launches with two feature social films and five fun dares across print and digital OOH. A new responsive platform hosts an interactive dare wheel and all the information consumers need to 'Take the Dare and Feed the Fun'.