INTEGRATED CAMPAIGN
EATERTAINMENT
UX, DESIGN & ART DIRECTION
Get ready to eat with your eyes and ears!
Creme Egg Eatertainment is the world’s first video-on-demand platform for chocolate lovers.
The platform hosts tongue-in-cheek cinematic shorts all provoking the question "how do you eat yours"?. The films have been produced to "heighten" people's Creme Egg eating experience and are hosted by our mindful-mess master The Gooru.
Users can tuck-in to some big-screen worthy cinematic shorts, enjoy some mind expanding mindful-mess, watch eggsplicit eggs-rated material, or bliss out/gross out watching ASMR Creme Egg content in all its lip smacking glory.
The platform contains an "all-you-can-Eatertainment" premium option that gives the audience access to additional bonus content by scanning a Creme Egg online.