INTEGRATED CAMPAIGN
Hunt The White Creme Egg
DESIGN & ART DIRECTION
Year three of Hunt the white Creme Egg and this year we took the hunt digital. We partnered with 16 household name such as Unilever, Heinz, Google, Honda and Benefit to create the ultimate ‘Easter egg hunt’
From clues on social media directing people to the hidden eggs, to our campaign hub HuntTheWhiteCremeEgg.com. From total Waterloo OOH domination to a series of YouTube videos, TV ads, social content, websites and in store print, the campaign touched nearly every print and digital medium.