INTEGRATED CAMPAIGN

WIN THE CAPTAIN

DESIGN & ART DIRECTION

To celebrate the launch Cadbury's Summer of Football we wanted to utilise some of the biggest names in the game. 

MKTG secured the services of England and Tottenham captian Harry Kane, Liverpool Captain Virgil Van Dijk and Real Madrid's superstar midfielder Eden Hazard, making up a trio of unbeatable Cadbury FC Captains. 

The on-pack promotion gave consumers the chance to instantly win a day with one of the superstar captains, in a money can't buy prize experience. 

Assets were created across a range of social, OOH, POS and digital assets.