DIGITAL OOH
BUD LIGHT
DESIGN & ART DIRECTION
A proactive brief to Bud Light for the 2019 Halloween weekend, evoking classic horror movies to highlight the pitfalls of having too much to drink and to encourage people to drink responsibly.
Each execution nods back to iconic horror film posters, but with a playful twist on words, to remind Bud Light’s target audience of 18 to 25-year-olds of the possible consequences of overindulgence at this time of year.
From client sign off to the streets of the UK in 48hrs, the craft behind the designs had to be clean and effective. Three nostalgic typographic posters with simple, but visually arresting supporting imagery, framed with a branded zone which unified the three posters.