PRINT, DIGITAL, OOH
THE NEW ORIGINAL'S
DESIGN & ART DIRECTION
Building off the success of London's Original's the season previous, Fulham were looking to launch their 2014/15 kit which payed tribute to the first ever home kit at Craven Cottage.
Following in the footsteps of the clubs biggest players, we invited some of the up and coming youth squad to be the face of the kit launch, rather than the established first team players.
The New Original's was shot against the historic backdrops of the Johnny Haynes stand and the iconic Craven Cottage. Styled with historic boots and footballs, these young talents were showcased in black and white but with a modern twist, highlighting the clubs new accent colour, 'infrared'.