INTEGRATED CAMPAIGN
PRO 2 GO Campaign Launch
DESIGN & ART DIRECTION
To launch the recently re-branded PRO2GO protein bars from SCI-MX we eleveraged the GO mentality and created a platform for an active lifestyle brand to cut through a busy gym orientated market.
The campaign was shot on location in Cape Town, SA and we commisioned Typographer Craig Black to create us a bespoke and energetic typeface to carry such headlines as "GO is so far from the sofa" and GO has no opening hours".
Producing social, digital, print, experiental assets, alongside TimeOut, Oxford Circus and Tottenham Court Road takeovers to launch the campaign.