INTEGRATED CAMPAIGN

Cadbury Match & Win

ART DIRECTION, DESIGN, UX, DIGITAL 

To run alongside the launch comms of Cadbury's new three year partnership with the Premier League we created their first on-pack promotion, Match & Win. The campaign started with an on-pack promotion design, the responsive website that the on pack drove to and then the key visuals and OOH to drive awareness. 

The site asked consumers to enter a code from their pack and were given a score prediction for the upcoming weekend of Premier League football. If their score became a reality they enetered the weekly draw to win 100,000's of prizes, including hospitality packages, tickets, Nike footballs and Cadbury bars. 

The site was designed with a mobile first approach ensuring users were able to sign up, submit their code and get their score prediction on the move with ease.